Strategy · 5 min read
Micro or large-scale influencers: which is right for you?
Smaller creators drive action, bigger ones drive reach. Most strong campaigns use both.
Micro creators, usually between 10K and 100K followers, tend to have close communities. Their followers comment, ask questions and act on recommendations. They're ideal when you want bookings, sign-ups or sales.
Large-scale creators, from 100K to over a million followers, bring reach. They're the right choice for a launch, a new destination opening or any moment where you need to be seen quickly.
The best campaigns often mix the two: a few large voices to create awareness, backed by a group of micro creators who turn that attention into action. We size the mix to your budget and your goals.