Blog
Notes on influencer marketing.
Strategy · 4 min read
Why people trust creators more than ads
A recommendation from someone you follow lands differently than a banner. Here's why that matters for your brand.
Strategy · 5 min read
Micro or large-scale influencers: which is right for you?
Smaller creators drive action, bigger ones drive reach. Most strong campaigns use both.
Travel · 4 min read
How boutique hotels fill rooms with creator content
Small hotels can't outspend big chains on ads, but they can out-story them.
Tech · 5 min read
Creator marketing for SaaS and AI products
Tech buyers want to see a product working. Creators show it in a way a landing page can't.